Freemium Economics

Chapter 4

Freemium Metrics

This chapter, “Freemium Metrics,” explores the metrics that must be tracked in order to engage in truly data-driven design for freemium products. Because the freemium model is so data-driven, a minimum set of metrics must be tracked in order to optimize the product for user behavior; this concept is introduced as minimum viable metrics. The chapter begins with an introduction of the minimum viable metrics model and a description of the professional roles that must be present in an analytics team: the analyst, the data engineer, and the data scientist. The chapter then addresses each of the four categories of minimum viable metrics: retention, which tracks how often users return to the product; monetization, which tracks ...