Introduction

Freemium Economics is a survey of the freemium business model from an analytical perspective: the book aims to dissect the model and explain how its component parts contribute to its success in software products. The freemium model has become the dominant means of generating revenue on mobile devices. Freemium Economics was written to provide an instructive and, more importantly, holistic overview of how freemium products generate revenue, keep users engaged, and grow.

This book serves to formalize the commercial and logistical principles that accommodate the successful application of the freemium business model, both in the abstract and within the context of software development. This book is not a product development guide; it ...

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