book

Freesourcing: How To Start a Business with No Money

by Jonathan Yates

January 2010

Beginner

240 pages

3h 45m

English

Capstone

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1.1. Time1.2. Family, friends and your social network1.2.1. Limekiln1.2.2. Facebook1.2.3. Twitter1.2.4. Audioboo1.3. What's lying around?1.3.1. Trashion House1.3.2. Stuff in your house1.3.3. Stuff in your life1.3.4. Stuff in your head1.4. Creativity1.5. Emotion1.6. The art of barter1.7. Experience1.7.1. Business consultant1.8. Prices and negotiation1.9. The entrepreneurial advantage
2.1. Elevator pitch2.2. The legal entity2.3. Using professional help2.4. Business plan2.5. A place to work2.5.1. Pop Up Restaurant2.6. Money2.6.1. Credit card finance2.6.2. Sfoozing2.6.3. Savings2.6.4. Inheritance2.6.5. Bootstrapping2.6.6. Buying and selling2.7. Travel2.8. Sourcing equipment2.8.1. Declutter Expert2.9. Food for thought2.10. Business cards2.11. Making yourself look bigger than you are2.12. Protecting your ideas2.12.1. Trademarks and patents2.12.2. Copyright2.12.3. Creative Commons2.12.4. Digital download store2.12.5. Getting your head around the public domain2.13. Trial business services2.14. Banking
3.1. Computer equipment3.1.1. DesKtop publishing3.2. Getting on the Internet3.2.1. Find a free wifi hofspot3.2.1.1. Orange mobile3.2.2. FON3.2.3. Free dial-up3.3. Data storage and back-up3.4. Email and website3.4.1. Free and easy service3.4.2. Blogging3.4.3. Professional blogger3.4.4. Copywriter3.4.5. Technically advanced users3.5. Communication3.5.1. Mobile phone3.5.2. SMS3.5.3. Voice Over Internet Protocol (VoIP)3.5.4. Status updates3.5.5. Fax3.5.6. Directory enquiries3.5.7. The Number (0800 118 3733)3.5.7.1. Freedirectoryenquiries (0800 100 100)3.6. Webinars3.7. Template documentation3.8. Professional business applications3.8.1. Customer relationship management (CRM)3.8.1.1. Sales force automation (SFA)3.8.2. Web analytics3.8.3. Expense tracking3.8.4. Specialist database applications3.8.5. Project management
4.1. Ask for help4.2. Get new skills4.3. Community skill sharing4.4. Find a mentor4.5. Motivate yourself
5.1. Research5.1.1. Research consultant5.2. Generate great ideas5.3. Sell what you have5.4. Get money to turn ideas into products5.4.1. Start a business-to-business software company5.5. White labelling5.5.1. Ideas are infectious: make sure yours are worth catching.5.5.2. White labeller5.6. Getting stocked up5.6.1. eBay retailer5.6.2. Selling from home
6.1. Create your own brand6.2. Find customers6.2.1. Sales agent6.3. Get publicity6.4. Obtain testimonials6.5. Read trade magazines6.6. Benefit from an army of sales people6.7. Get accredited6.8. Attend exhibitions6.9. Get paid in advance
7.1. Forms of growth capital7.1.1. Business angels7.1.2. Venture capitalists7.1.3. BanKs7.1.4. Government7.2. Some inspiration7.3. Conclusion

Content preview from Freesourcing: How To Start a Business with No Money

Freestarts: More Businesses You Can Start for Free

There have been examples of Freestarts throughout the book—here are a few more to give you inspiration.

Artist

Note

Creating art for pleasure and then turning a profit from it might be the greatest gift of all. You can start by collecting seashells and flotsam and jetsam from the beach, twigs and flowers from the woods, metal from the tip or anything else you can lay your hands on. Create magical works linked to your location that you can sell on to tourists looking for a personalized and unique memento of their holiday. Get into the local paper by sending in a picture of your creations and explaining why you started the business when a holiday maker approached you while you were creating a masterpiece ...