Fresher Styles for Web Designers surveys eight innovative,
contemporary visual design styles that break the mold and offer
creative solutions to a variety of interactive design
challenges. Readers will learn practical ways to incorporate
these design approaches into their commercial work, using specific
online examples as illustration.
In 2001, Cloninger wrote Fresh Styles for Web Designers, arguing that beauty actually enhances usability. Since then, styles and technologies have evolved, but clients still expect sites that both function well and visually entice. This book will inspire web designers and developers to deliver sites that do both. There are plenty of web design books that teach code. There are several books about contemporary print design that discuss visual aesthetics. This book stands out because it synthesizes experimental web design innovations with commercial marketing goals (without ignoring usability concerns).