December 2008
Intermediate to advanced
216 pages
4h 22m
English
Overview
Fresher Styles for Web Designers surveys eight innovative,
contemporary visual design styles that break the mold and offer
creative solutions to a variety of interactive design
challenges. Readers will learn practical ways to incorporate
these design approaches into their commercial work, using specific
online examples as illustration.
In 2001, Cloninger wrote Fresh Styles for Web Designers, arguing
that beauty actually enhances usability. Since then, styles
and technologies have evolved, but clients still expect sites that
both function well and visually entice. This book will inspire web
designers and developers to deliver sites that do both. There
are plenty of web design books that teach code. There are
several books about contemporary print design that discuss visual
aesthetics. This book stands out because it synthesizes
experimental web design innovations with commercial marketing goals
(without ignoring usability concerns).
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