Chapter 03. Late(st) Modern Style
A FRESH, EXCITING, NEW ERA WAS BREWING OUT OF AUTHENTIC CREATIVE MOTIVATION, AND NOT OUT OF AESTHETIC FORMALISM.
Although Weingart’s quotation describes the beginnings of what came to be known as New Wave typography, it is equally applicable to the spirit of what I call Late(st) Modernism. The Late(st) Modern style is perhaps best understood as the Late(st) Modern way: not a fashion, but an experimental approach that seeks to push the boundaries of modernism without completely transgressing them. Of course, anyone working according to this “way” is going to create work that reflects a characteristic visual style, because every philosophical approach to design ultimately results in actual ...