Book description
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Introduction
- Prologue: Engine of Disruption
- 1 The Friction Evangelist
- 2 Retail Disruption—Nineteenth and Twentieth Centuries
- 3 Transportation Disruption
- 4 Digital Disruption
- 5 The Science of Friction
- 6 Decision Friction
- 7 Customer Experience and Friction
- 8 Technology Friction
- 9 Friction Within Your Business
- 10 A World of Friction
- 11 Bureaucrats and Red Tape Warriors
- 12 Taxes and Beyond
- 13 Habits and Productivity
- 14 Friction Design
- 15 Nonprofit Friction
- 16 Friction Everywhere
- Conclusion: Go Forth and Find Friction
- Appendix: The Persuasion Slide
- Acknowledgments
- Notes
- Index
Product information
- Title: FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage
- Author(s):
- Release date: April 2019
- Publisher(s): McGraw-Hill
- ISBN: 9781260135701
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