CHAPTER
1
The Friction Evangelist
When you reduce friction, make something easy, people do more of it.
—Jeff Bezos, Founder and CEO, Amazon
A couple of millennia after Roman engineers were punching impressively smooth and straight roads through the wilds of the ancient world, Kintan Brahmbhatt has a somewhat similar role at e-commerce giant Amazon.
Officially, Brahmbhatt is Product Design Manager with responsibility for a range of Amazon’s products like video and music services. He is focused on improving how the products enable users to interact with these products and supervises a group of product managers.
Unofficially, Brahmbhatt is Amazon’s friction evangelist. He visits conferences around the country preaching the gospel of fighting friction. ...
Get FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
