Chapter 5
So this is how it’s done
This chapter looks at the methods for generating your numbers for use of the friction vs reward metric.
In this chapter we explore
- The maths of friction/reward indexing
- The benefits of exploring equivalence
- Worked examples of indexes and a template for your go!
Simple maths for easy benefits
As I build up the method here, I will also talk about my company’s proprietary application of FvR, Friction/Reward Indexing (FRi). FRi is a commercial product we’ve developed to meet the specific needs of retailers. I’m not expecting you to have to do something similar to start benefiting from understanding your friction/reward indexes, I’ve included these references because I think they help place FvR in a wider ...
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