Book description
The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.
Friends With Benefits explains how to:
Connect with potential customers and join their conversations
Tweak your website to support your social media marketing campaigns
Promote your products or brand and manage the toughest negative online feedback
Track marketing campaigns, monitor discussions, and measure success
With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.
Table of contents
-
Friends with Benefits
- FOREWORD
- ACKNOWLEDGMENTS
- INTRODUCTION: A WINDOW INTO THE WORLD OF SOCIAL MEDIA MARKETING
-
1. WHAT IS SOCIAL MEDIA?
- The Rise of the Social Network
- Five Fundamentals of Social Media
- Social Media Channels: What Are They and How Can You Use Them?
- What Is Social Media Marketing?
- Now for Some Sober Second Thoughts
- Hitting the Trail: What You'll Need to Get Started
- Surfing the Wave of Change
-
2. GET SOCIAL MEDIA READY
- RSS 101
- Entering the Blogosphere: The Basics of Launching a Corporate Blog
- Prepping Your Website for Social Media Outreach
- The Social Media News Release
- 3. FLAGGING A RIDE: FINDING THE RIGHT BLOGGERS AND COMMUNITIES
-
4. NETIQUETTE: MISS MANNERS FOR THE WEB
- Lesson #1: Listen First
- Lesson #2: Take Baby Steps
- Lesson #3: Make Friends
- Lesson #4: Lay Your Cards on the Table
- Lesson #5: Bloggers Aren't Journalists
- Lesson #6: Your Reputation Precedes You
- Lesson #7: Don't Be a Social Media Spammer
- Lesson #8: Don't Fib
- Who Are These New Influencers, Anyway?
- Etiquette Cheat Sheet
- 5. STICK OUT YOUR THUMB: DEVISING YOUR PITCH
- 6. MEASURING SUCCESS: HOW TO MONITOR THE WEB
-
7. IS SOCIAL MEDIA MARKETING RISKY BUSINESS?
- Risk #1: Your Campaign Doesn't Get off the Ground
- Risk #2: Blogger Backlash
- Risk #3: The Crowd Talks Back
- Risk #4: You Get Rejected
- Risk #5: Your Initiative Dies on the Vine
- Risk #6: Ignoring Other Marketing Channels
- Risk #7: Too Much Success, Too Soon
- Risk #8: Not Being Proactive
- Risk #9: You Will Be Measured
- Risk #10: Someone Gets Cold Feet
- Proceed with Caution, Not Cowardice
- 8. DAMAGE CONTROL IN THE DIGITAL AGE
- 9. DOES MYSPACE STILL MATTER?
- 10. UNDERSTANDING FACEBOOK
-
11. VIDEO MARKETING WITH YOUTUBE AND OTHER VIDEO SHARING SITES
- Why Make YouTube a Marketing Channel?
- Setting Your Expectations and Measuring Results
- What Makes a Popular YouTube Video?
- Funny Beats Pretty
- The Wisdom of Stealth Videos
- Your Latest Picture
- Marketing with YouTube Videos
- Case Study: Elastic Path Makes E-commerce Platforms Fun—No, Really
- YouTube Killed the Video Star
- 12. THE TWITTER REVOLUTION
- 13. THE POWER OF CROWDS: UNDERSTANDING AND PARTICIPATING IN ONLINE COMMUNITIES
- AFTERWORD
- RECOMMENDED READING
Product information
- Title: Friends with Benefits
- Author(s):
- Release date: November 2009
- Publisher(s): No Starch Press
- ISBN: 9781593271992
You might also like
article
Have ChatGPT Ask You Questions
ChatGPT Shortcuts shows future prompt engineers how to harness the full potential of the state-of-the-art AI …
video
GenAI Essentials for Everyone - Overview
Our team of experts has hand-selected and organized the most crucial concepts and practical applications of …
book
Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking …
book
The Power of Doing Less: Why Time Management Courses Don't Work And How To Spend Your Precious Life On The Things That Really Matter
Overloaded? I'll bet you are. We all lead busy lives. You fall into bed exhausted at …