Hitting the Trail: What You'll Need to Get Started

If we didn't just scare you off, then keep reading, because your first step to social media immersion starts here. This section details the big-ticket items you'll need to get your campaign off the ground.

Time, Time, and More Time

Setting up and running social media marketing can be significantly less expensive than ad buys, traditional PR, and big trade shows. But if time is money, then social media marketing is going to cost you. Time is a commodity that none of us seems to have enough of, and social media marketing campaigns don't run themselves. For social media marketing to pay off you need to get your hands dirty. You'll need to monitor the Web daily for mentions of your brand. You'll need ...

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