Chapter 2. GET SOCIAL MEDIA READY

Now that you understand a bit more about the social and technological drivers behind today's communication revolution, you're poised to get social media ready. That means becoming skilled in the new technologies and tools that enable mass social communication online. First, we'll walk you through the basics of content syndication and demonstrate how to manage the torrent of content generated by blogs and other social media tools. We'll cover some dos and don'ts of using a blog as a communications channel, and we'll offer pointers on launching your corporate blog. Finally, we'll help you prepare for social media marketing activities to come. We'll show you how to make your company's website social media ready as ...

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