Prepping Your Website for Social Media Outreach

Getting social media ready isn't just about becoming familiar with the tools and technologies associated with social media, like RSS and blogs. You also have to prepare your website for the online marketing activities you're about to undertake. You're not ready to launch a campaign if your organization's website is wildly out of date, if it doesn't provide bloggers with the content they need in order to write about you, or if it's a classic brochure website—a static site that doesn't offer opportunities for two-way conversation. In this section, we'll discuss the bases you should cover to get your website social media ready.

As discussed at the beginning of this chapter, starting your own corporate ...

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