The Social Media News Release
Even the humble press release has been influenced by Web 2.0 and social media. Enter the social media news release. A social media release complements a traditional news release with content new influencers want to see—RSS feeds, video, embeddable images—and tools that make your release easier to share on the Web. Here are some tips for creating an effective social media release:
- Pack the headline full of good keywords.
Your goal is to get online visibility, so keep search engine optimization in mind when you write your release headline. Choose keywords, not company acronyms or marketing buzzwords, that will help your release get maximum coverage on Google and Yahoo! News.
Figure 2-5. The social media resource page we ...
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