Friends with Benefits

Learn to Read the Road Signs

Here's a summary of tools and sites you can use to locate and compare blogs. You may not want to hear this, but all of the blog-finding tactics we discuss are imprecise. As we write this book, we have yet to see a comprehensive, reliable tool that can satisfy all your research and monitoring needs. Your best strategy is to apply as many different measures as possible and then add a big dose of intuition. The intuition part is crucial because, in the short term, someone can fool any of these tools. For this reason, we're extremely skeptical of vendors who claim to have a canonical system for categorizing and ranking websites. These tools might be useful, but you should never generate a list of blogs without visiting ...