Chapter 9. DOES MYSPACE STILL MATTER?

Yes, MySpace still matters. MySpace is the still-growing social media monolith that catapulted social networking into the mainstream, and it's still relevant. Get your head around this number: MySpace has about 125 million users worldwide. Despite being surpassed by Facebook's meteoric rise in 2008, MySpace is America's second-favorite social networking site. As the Facebook uptake continues to soar, MySpace's relevancy will flag. But given the sheer number of Americans with MySpace accounts who visit the site on a regular basis, MySpace still matters—especially for marketers.

MySpace 101

If you're in an age bracket that missed the peak of MySpace mania in 2006, then you'll need to learn some basics. Let's set ...

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