MySpace Marketing Success Stories
Blockbuster UK and 7-Eleven were early entries into MySpace marketing, but they didn't make enough friends for their initiatives to become real-world successes. Here we'll take a look at some MySpace campaigns that successfully turned their friends into brand evangelists.
Roller Warehouse
A small company in California called Roller Warehouse (http://www.myspace.com/rollerwarehouse) succeeded in effectively marketing its online store on MySpace. In 2006, the online rollerblade skate shop created a news ticker—also called a widget or gadget—that aggregates news from rollerskating and inline skating blogs. The ticker was designed so MySpace participants could easily embed it on their profile pages. The inspired marketing ...
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