Marketing with YouTube Videos

You've created a YouTube account and a channel. You've produced one or more clever, original, and brief videos that might become stout Louisville Sluggers in your marketing bat bag. Now what? Before we continue, recall two recommendations from earlier in this chapter: See your videos as part of a larger marketing strategy, and set reasonable expectations. Now let's turn to what you can do with your freshly hosted YouTube video and how to get it seen.

Set the Stage

As with your profile on any social media site, take time to customize your YouTube account and channel. Take advantage of all the ways in which you can personalize your space: uploading a photo, tweaking the colors, and so forth. As a general rule, we recommend ...

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