Friends with Benefits

Tweeting for Fun and Profit

How can organizations use Twitter? Start by accepting Twitter as another online communications channel. Most likely your customers are already on Twitter, conversing about your brand. Let's start with a lesson in Twitter monitoring. Twitter offers a robust real-time search engine at http://search.twitter.com/. Go to that web address, enter your company's name, and click Search. The results provide an up-to-the-second snapshot of what people are tweeting about your organization. Assuming the flow of references isn't too plentiful, consider subscribing to an RSS feed for this search by clicking Feed for This Query. If you're trying to monitor multiple keywords, such as different products or your competitors, simply search ...