Chapter 2

The Academic–Business Conundrum

This chapter commences with a snapshot of academia, how research in academia is conducted and the challenges faced with confronting the status quo when entrepreneurship is the direction. How to conduct academic research in a more business relevant manner follows and concludes with some food for thought on attitudes and potential pitfalls in considering entrepreneurship from academia.


academic research practice; challenges to academic research status quo; business-nizing academic research; planned outcome; downstream processes; reproducibility; traceability; SOPS; inventory control; incentives; academic practices are dissimilar to industry/business practices


Get From Academia to Entrepreneur now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.