Chapter 2

The Academic–Business Conundrum

This chapter commences with a snapshot of academia, how research in academia is conducted and the challenges faced with confronting the status quo when entrepreneurship is the direction. How to conduct academic research in a more business relevant manner follows and concludes with some food for thought on attitudes and potential pitfalls in considering entrepreneurship from academia.


academic research practice; challenges to academic research status quo; business-nizing academic research; planned outcome; downstream processes; reproducibility; traceability; SOPS; inventory control; incentives; academic practices are dissimilar to industry/business practices


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