From Academia to Entrepreneur

Chapter 5

What is the Business?

This chapter discusses what are the important issues in defining a viable business. Discussion on the reasons why someone “under the radar” can venture a biomed runway enterprise is put forward. The feasibility in terms of customers and profit on a sustained basis is emphasized. The chapter ends with a preview of eventual business worth and exiting a business.

Keywords

ideas; opportunity; making a difference; profit; viable business; costs; margin; premium; growth; exit

Outline

5.1 So You’ve Got an Idea for a Business!

5.2 The Opportunity of a Lifetime?

5.2.1 Why You?

5.2.2 Can You Make a Difference?

5.2.3 It’s More Than About You

5.3 Getting to the Starting Line

5.4 Do You Have a Viable Business?

5.5 Revenue ...