This chapter discusses the important issue of raising funds. It begins with an overview that this is a tough process, exemplified by how the author went about obtaining funds for BRASS. This leads into a discussion that what you need and raise can be different. The type of fund contributors are described, who to avoid and why funds are difficult to access is presented. Non-monetary and bootstrapping strategies conclude this chapter.
investors; shareholders; beg; borrow and pray; advocates and well- wishers; bootstrapping
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