From Academia to Entrepreneur

Chapter 7

Raising Funds

This chapter discusses the important issue of raising funds. It begins with an overview that this is a tough process, exemplified by how the author went about obtaining funds for BRASS. This leads into a discussion that what you need and raise can be different. The type of fund contributors are described, who to avoid and why funds are difficult to access is presented. Non-monetary and bootstrapping strategies conclude this chapter.

Keywords

investors; shareholders; beg; borrow and pray; advocates and well- wishers; bootstrapping

Outline

7.1 The Bottom Line is About Money

7.2 How Much Do You Really Need to Get Going?

7.3 Funding Fundamentals

7.4 Recruiting Investors

7.4.1 Put Your Money Where Your Mouth Is!

7.4.2 Don’t ...