From Academia to Entrepreneur

Chapter 11

When the Rubber Hits the Road

This chapter commences with a discussion for ensuring a start-up enterprise survives by knowing some of the common mistakes that lead to failure. This is followed by a discussion of how to establish a routine. An important discussion on cash flow management ensues. Managing expectations of clients and shareholders is next discussed and concludes with pointers on how to stay the course.

Keywords

Why start-ups fail; time is not on your side; cash flow is the bottom line; debtors and creditors; managing hr assets; no one is indispensable

Outline

11.1 Checkpoint #2: Execution

11.1.1 Implement Wisely

11.1.2 Exercise Financial Prudence

11.1.3 Focus on Your Product not S&T

11.1.4 Make Good Business Decisions ...