CHAPTER 10

Making Slides and AV Work for the Audience

People do not live by pie charts alone—or by bar graphs, or three inch statistical appendices to 300 page reports. People live, reason and are moved by symbols and stories.

—Tom Peters, author of “In Search of Excellence”

One of the biggest problems facing presenters today is to know how to use visual aids, especially slides. Everyone will have heard the criticism of having to sit through a presentation that was death by PowerPoint. There is no doubt that slides are over-used. Speakers use them when they do not need them. They have become a crutch they feel they cannot do without. On other occasions, people use far too many or clutter them up with excessive amounts of detail.

The best thing ...

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