You may be thinking... Change is a choice? Where did that come from?
Let's start with this assertion: people don't resist change, they resist being changed.
We have talked about change being challenging, and our experience says it can be. We also know that we have all made changes, and we chose to make the changes. (If your mind is filled with a bunch of "yes, buts" hold them until Chapter Fourteen, "Why All Change Isn't Created Equal, but the Principles Still Apply.")
We change all the time. We go to new places on vacation. We go to new restaurants. We watch new television shows. We use new work processes. We buy new products. Although we certainly don't change everything at once (routines and ...