From Concept to Consumer: How to Turn Ideas Into Money

Chapter 5 Why Outsource?

Shenzhen is the manufacturer to the world for consumer electronics.

You no longer need to be a Sony with your own design staff and factories to build world-class products. Where making sophisticated electronic consumer products once was the privileged domain of a few, now virtually anyone can play. The advantage is now to the swift and the creative, rather than the big. But to get that advantage you’ll need to go to Asia.

The Rise of the OEM and ODM Model

Companies that produce products for customers who brand, distribute, and market them under their own names are called original equipment manufacturers (OEMs) and original design manufacturers (ODMs). OEMs are companies that manufacture the product while ODMs both design ...