6

Agreeableness – the trust dimension

Introduction

The personality dimension most strongly related to trust versus critical evaluation of information is agreeableness. Agreeable persons foremost strive to create and sustain harmony. They are benevolent and trusting, and rely on others’ good intentions. This attitude is evident also in their information behavior, where they tend to be accepting of the information they encounter. In contrast, persons with low agreeableness tend to be disbelieving, skeptical and demanding in their general attitude towards life as well as in their conception of information. Such an attitude may be problematic overall, but it may bring with it some advantages in an information-seeking context. Competitive persons ...

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