From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company

Chapter 6. Franchisee Support and Assistance

Figuring out the right type and amount of support to offer franchises will enhance the performance of your franchise system. If you provide the wrong type of support, or not enough of it, your system will do poorly because you will not provide potential franchisees with the things that will attract them to the system, nor will you give people the assistance that they need if they become franchisees. On the other hand, if you provide your franchisees with too much support, even if it is the right type of support, you will end up attracting people without the entrepreneurial skills that you want to make your business a success. Moreover, you will saddle yourself with costs that will undermine your margins ...