Chapter 5. Launching with a Live Audience

AS ALREADY MENTIONED, we were planning on launching the site at our first annual bacon party. Great idea, right? Lots of bacon fans would come; we would be the hosts; bacon would be the guest of honor … a perfect time to announce and launch our new bacon venture.

The problem was, throwing a party for nearly 100 people is a large undertaking. And we were trying to launch a website. And the date for both was only three weeks away. And there were only three of us. And none of us had ever thrown a party like this before.

This meant that there would be a lot to do right after we launched, because we weren’t going to be able to take care of everything beforehand. It also meant we better get started on that ...

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