February 2016
Intermediate to advanced
320 pages
7h 12m
English
Content preview from From Impossible To Inevitable
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 1“Niche” Doesn't Mean Small
How do you know whether or not you're ready to grow? Don't let a big vision, or wanting to serve too many kinds of customers, trap you into sounding vague or confusing.
Are You Sure You're Ready to Grow Faster?
You're excited about your business, your ideas, products, and services … and you're ready to grow faster. You might be a startup, a consultant, or a Fortune 100 brand.
And you know that lead generation is the #1 lever that drives revenue growth, and can create hypergrowth. You've been trying to grow your leads, and thus sales, but it's been harder than you expected … maybe a lot harder.
Are you sure you're ready to grow faster?
Because when it feels like you're swimming upstream every day to generate leads, or to sign new customers from the ones you do get, you usually have a bigger problem. All that time, energy and money invested in growing new leads and closing sales can be poured into a black hole—if you haven't Nailed A Niche.
You can be a Fortune 100 company, or the greatest expert at organization design, or have a killer SaaS (software as a service) subscription model app for managing employees. But, if you can't predictably go out and generate leads and opportunities where you're needed, win them, and do it profitably, you're gonna struggle. It's frustrating. But there's no shortcut here, whether you're a business or an individual. Struggles often mean there's a niche problem, either at the company, marketing department, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.