If growing is harder than slogging through mud, it's probably because of one these reasons.
Do you believe your intended buyers need what you're offering? Or are you a nice-to-have? One clear sign that you're a nice-to-have: Everyone you show your product to say “cool!” but no one buys.
Consumers don't buy what they need; they buy what they want. How much do consumers spend on Porsches and ice cream compared to broccoli and psychotherapy?
But businesses don't buy “nice-to-haves.” For example:
It takes a lot of energy to buy and use something new, so if you're a nice-to-have, it won't stick. Nice-to-haves fall to the bottom of the “must do” list.
If the buyer doesn't need your solution, they won't be motivated to go through all the work to convince their people, justify the purchase, roll it out, and get people to use it.