Maybe you already know your best target. Perhaps your head's still exploding with options. Let's narrow it down with a step-by-step approach to prioritize your best bet(s), and how to get more from them.
It's better to pick a focused market that's “too small,” but where you can find and win deals, than it is to stick to defining your target market so broadly that you get lost in it. Why is this?
Let's look at what helps determine how ripe a niche is for you.
And the pain has to be common enough: You want to specialize in a specific pain you solve, but not get so narrow that you can't find anyone that has it. Within the niche you're ...