The Old Innovator’s Dilemma versus the New Innovator’s Dilemma

CHAPTER SUMMARY: This chapter provides an update to Clayton Christensen’s insightful model of how companies experience and deal with innovation in a world in which disruption no longer comes only from bottom-up attacks and instead can come from any direction. We create a model, which we call the New Innovator’s Dilemma, that explains this new reality, and then illustrate these omnidirectional disruptions in five sectors: media, retail, e-commerce and voice commerce, transportation and logistics, and finance. Then we dive into specific detail on some case studies: Amazon Go, Allbirds, and Tesla. Last, we study second-order disruptions in the context of the New Innovator’s Dilemma. ...

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