TWELVE
Change Management and Company Culture: An Innovation Manifesto
CHAPTER SUMMARY: This chapter lays out our innovation manifesto and considers how leaders and managers need to adjust their thinking to empower change at their companies or organizations. To stimulate debate and thought on the topic, we include several checklists about the state of the organization’s or company’s culture as it relates to innovation.
The Birth of Amazon Prime
In 2004, an Amazon engineer named Charlie Ward dropped an idea into the companywide digital employee suggestion box. This box was an open invitation to all employees to pitch ideas to improve the business. Ward’s idea was simple yet provocative: offer free rapid shipping to customers who paid an annual ...
Get From Incremental to Exponential now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
