FOURTEEN
From Dinosaurs to Eagles: Four Case Studies
CHAPTER SUMMARY: This chapter looks at four case studies of innovative companies: Logitech (the world’s largest maker of computer peripherals); Microsoft (the world’s largest software company); NextEra Energy (the world’s largest generator of renewable energy from the sun and wind); and Walmart—which still faces grave danger from e-commerce behemoth Amazon.com.
Case Study 1:How Logitech Went from Slow Death to Thriving: Design Focus
Logitech’s CEO, Bracken Darrell, keeps a copy of the legendary designer Dieter Rams’s “Ten Principles for Good Design” on the wall of the conference room next to his open office desk. The German industrial designer is a guru to many of the leading product designers ...
Get From Incremental to Exponential now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
