From Dinosaurs to Eagles: Four Case Studies

CHAPTER SUMMARY: This chapter looks at four case studies of innovative companies: Logitech (the world’s largest maker of computer peripherals); Microsoft (the world’s largest software company); NextEra Energy (the world’s largest generator of renewable energy from the sun and wind); and Walmart—which still faces grave danger from e-commerce behemoth

Case Study 1:How Logitech Went from Slow Death to Thriving: Design Focus

Logitech’s CEO, Bracken Darrell, keeps a copy of the legendary designer Dieter Rams’s “Ten Principles for Good Design” on the wall of the conference room next to his open office desk. The German industrial designer is a guru to many of the leading product designers ...

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