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From Management to Leadership: Strategies for Transforming Health, 3rd Edition by Jo Manion

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Mission

A vivid, vibrant sense of mission that provides a focus for both individual leaders as well as organizations is the second step of forming normative commitment. Clarity of mission provides focus in a world that can feel fragmented and out of control at times. Organizations and individuals who define and understand their primary purpose are much less likely to be distracted by all of the other choices that fight for their attention. Gilbert (2008, p. 1) believes that having a noble purpose is one of the disciplines of daily practice that strengthens organizational integrity and makes likely the delivery of ethical health care: “Noble purpose is the calling of healthcare expressed in the vision, mission, and values of an organization and ...

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