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From Management to Leadership: Strategies for Transforming Health, 3rd Edition by Jo Manion

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The Leader’s Primary Responsibilities: Information and Communication

Because of the massive amount of information in the environment, an effective communicator knows that messages need to be simple and easy to understand. Using a variety of channels helps ensure reception. Analyzing how the information is important to the recipient gives the leader clues about preparing effective transmission.

Communication is a full-time responsibility for all leaders. A leader can never communicate too much. It is far better to err on the side of excess information even though it may create its own problems at times. “The fuel of life is new information. . . . We need to have information coursing through our systems, disturbing the peace, imbuing everything ...

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