From Me to We: Why commercial collaboration will future-proof business, leaders and personal success

chapter 3 Bye-bye beige

The world today is far more connected and fast changing than ever. Leadership and innovation can come from anyone, anywhere, but it’s up to the people who lead people in the workplace to create the environment where this can happen. Today and in the future we will need a new mindset of leadership which recognises that the potential of people at work is greater than ever, if they are inspired, supported and aligned with a strong common purpose.

— Steve Vamos, president, Society for Knowledge Economics

Beige leaders lead beige companies. Beige companies remain steadfast in the status quo — and a self-propagating disaster begins.

Commercial collaboration is absolutely a choice. It requires us to be open to opportunity ...