From Pitch to Profit

INTRODUCTION

First, thank you for investing in this book.

Second, if this is the first sales book you've ever bought, you're steps ahead of the many who have gone before you, and tried all the things, before they came here. And by ‘all the things’, I mean they have tried learning from (stereo) typical sales gurus, attended countless sales training sessions, memorised a bunch of terrible scripts, copied some self-professing expert, or even tried changing their personality … all the things!

If you happen to be someone who has already tried all the things, I'm confident that this will be the last sales book you ever need to buy, because this one aims to solve all your sales challenges once and for all.

This is what makes this book different. It is unlike any other ‘how to do sales’ book that you may have seen, or maybe already read, that still hasn't solved your problem — because now you're reading this book.

You're not alone in trying to find a process that works. One reason so many sales books are on the market is because large and small businesses all over the world are constantly trying to crack the code of sales.

I'm here to assure you, you can stop looking.

Why I wrote this book — and why you need it

Having worked in sales for 26 years now, I've seen and been involved in all sides of it — from the ‘direct sales’ (door-to-door) approach, through to leading sales teams for ...