© Michael Killen 2019
Michael KillenFrom Single to Scalehttps://doi.org/10.1007/978-1-4842-3814-1_6

6. Building a Larger Audience

Michael Killen1 
Honiton, UK

In this chapter we’re going to create an audience that listens to us, knows who we are, and most important, trusts us. Although content might help someone who already knows who we are, we must build out that audience of people who want to continue hearing from us. At its core, we’ll be building an e-mail list and remarketing lists. We’ll also be capturing e-mail addresses and contact information to communicate with our audience later.

We’re Building Two Lists

We need to build a larger audience to scale our business. One of the problems micro- and single-person businesses face is that their ...

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