© Michael Killen 2019
Michael KillenFrom Single to Scalehttps://doi.org/10.1007/978-1-4842-3814-1_7

7. Connecting More of That Audience to a Scalable Product

Michael Killen1 
(1)
Honiton, UK
 

Connecting more of your audience to a scalable product means showing your audience, traffic and e-mail subscribers a product without needing you to be there for the sale. Smaller, low-cost products up to about $50 are suitable for splinter products. Splinter products work to pay for the cost of traffic and lead acquisition. They also make great scalable products to sell on automation.

If you want to connect more of your audience to a scalable product, remember your content silos. Your content silos are your free blog content at the top, a lead magnet, and then ...

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