CHAPTER 2

Website Design: Tips and Tricks

A website represents a business online. It allows your business to be available anytime and accessible from anywhere in the world. The purpose of your website is to build your brand image and increase the sales of your business offerings.

A website that is designed in tune with your digital marketing goals will be successful for your business.

For example, if you want to increase the sales of your products, then your whole website should support this purpose. It should be easy to find information on the site, which will help the visitor in making the purchase decision. The process of making the purchase should be effortless.

Website Planning

Any website is created for some purpose. The success of a website ...

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