CHAPTER 3

Content Marketing Strategy

Content is the backbone of your digital marketing. For everything you will be doing to execute your digital marketing strategy, whether it is writing blogs, running ad campaigns, social media marketing, or e-mail marketing, you would be distributing content.

Digital marketing is rather a means to effectively distribute your content to the right target audience. Even if you are very successful in reaching the right target audience, what you say to them through your content can make or break your brand image.

Whenever you think about creating content, always think in terms of the value of the content for the consumer. At times, businesses get carried away in describing what they are offering rather than talking ...

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