CHAPTER 4

Search Engine Optimization

In digital marketing, the most important goal for your brand will be that your website is discoverable by the maximum number of people you have chosen as your target audience online. Search engines act as a bridge between your website and your target audience.

What Is SEO?

Search engine optimization (SEO) is done to maximize the number of visitors on your website by ensuring your website content appears on top search results in search engines such as Google, Bing, Yahoo, and so on.

For example, you have a cake shop, and you have written an article on the chocolate cake recipe on your website. Through search engine optimization, you will be able to make your website appear in top search results in Google. ...

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