CHAPTER 5

Social Media Marketing

Social media marketing brings in more traffic to your website and ­promote your products or services through social media platforms such as Facebook, LinkedIn®,1 and Twitter.

Each social media platform is different and has a different impact. Social media marketing is a process of creating content in different formats and then distributing the content on various social media platforms to drive engagement and conversion.

Some social media platforms are good for sharing blogs, while some other social networks are suitable for sharing videos; some are good for sharing infographics. For each social media platform that you choose, you to have to create the content in the format that suits the social network.

If search ...

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