CHAPTER 8

Online Reputation Management

As you establish and execute your digital marketing strategy, your brand would start gaining more visibility over the Internet.

People will be engaging with your brand and talking about your brand. They may be expressing opinions about your brand through blog posts comments, social media posts, or writing your product or service reviews on various forums.

The Internet has given a voice to your customers to express their opinions. Not all of their views would be positive. These user-generated content can make or break your brand’s reputation online.

What Is Online Reputation Management (ORM)?

Online reputation management (ORM) is the process of monitoring and addressing mentions of your brand over the Internet ...

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