Action stage, 45
Ad campaigns, 107, 109–113
Ad groups, 112–113
Ad headline, 115–116
Awareness stage, 43–44
Behavior based Facebook Ads, 74–75
Blogging example, 42–43
Blog posts, 38–39
Blog section, 29–30
Boardreader, 131
Bold typography, 31
Brand identity, 35
Brand mentions, 61
Brand online protection, 131–133
Broken link building approach, 60–61
Case studies, 39
Click-Through Rate (CTR), 119
Cohesiveness, 34–35
Comments, 60
Content formats
blogging example, 42–43
blog posts, 38–39
case studies, 39
e-books, 39
infographics, 40
podcasts, 40
social media posts, 40–42
template, 40
videos, 40
Content marketing productivity, 35
Content marketing strategy
definition of, 33–34
evolving, 36
formats of content, 8
needs of, 34–36
questions, ...
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