Action stage, 45

Ad campaigns, 107, 109–113

Ad groups, 112–113

Ad headline, 115–116

Awareness stage, 43–44

 

Behavior based Facebook Ads, 74–75

Blogging example, 42–43

Blog posts, 38–39

Blog section, 29–30

Boardreader, 131

Bold typography, 31

Brand identity, 35

Brand mentions, 61

Brand online protection, 131–133

Broken link building approach, 60–61

 

Case studies, 39

Click-Through Rate (CTR), 119

Cohesiveness, 34–35

Comments, 60

Content formats

blogging example, 42–43

blog posts, 38–39

case studies, 39

e-books, 39

infographics, 40

podcasts, 40

social media posts, 40–42

template, 40

videos, 40

Content marketing productivity, 35

Content marketing strategy

definition of, 33–34

evolving, 36

formats of content, 8

needs of, 34–36

questions, ...

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