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From Values to Action: The Four Principles of Values-Based Leadership by Harry M. Jansen Kraemer

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VALUES THAT MATTER

Values are meaningful only if people understand them. If they are vague or poorly communicated, they will not be real to people and, therefore, will not guide their behaviors and decisions.

At Baxter, in order to create values that really mattered, we gathered a diverse group from all areas and levels of the company. I had the pleasure of spearheading this effort as the CFO. Although you might not associate corporate values with the finances of a company, I recognized that this project was an incredible opportunity to bring together all fifty thousand people in the organization.

The group engaged in a self-reflective exercise to consider who we were and what we stood for as a company. Regardless of division, function, geography, ...

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