COMMUNICATING CLEARLY AND BROADLY
As leaders set a clear direction, it's not enough for them to be knowledgeable. The entire team must comprehend where the organization is going and why. This isn't something that can be communicated in one e-mail or voice mail, or that is absorbed through some strange osmosis. People must understand the strategy or plan, and they must be part of the process: they must be given the opportunity to provide their thoughts and feedback. To explain why, I return to one of my favorite reference points: the cubicle.
The people in the cubicles are often on the front lines where plans and strategies are executed in interactions with other departments and divisions in the organization, as well as with customers and suppliers. ...
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