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From Values to Action: The Four Principles of Values-Based Leadership by Harry M. Jansen Kraemer

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KEY COMPONENTS OF COMMUNICATION

Communication is not only what you say. If that were the case, then just about everyone would be an effective communicator, which experience shows is not the case. There are key qualities you must possess to be effective. You must be credible and trustworthy, a good listener, aware of what makes communication effective, and able to relate to each member of your team.

Being credible and trustworthy is absolutely essential if you want people not only to listen to you but to believe what you have to say. You could go through every Dale Carnegie course on influencing people and be an active member of Toastmasters. You could be smooth and articulate. But all the polish in the world won't help you if you are not credible ...

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