April 2018
Beginner
218 pages
6h 41m
English
Content preview from From Voices to Results - Voice of Customer Questions, Tools and AnalysisBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Prioritizing the customer's voice
You have completed the multitude of interviews, market research, focus groups, and surveys, and now you find yourself drowning in quotes and observations, but without some structure, all you will have is a mountain of information.
What is required is a way to gather these large amounts of data (ideas, criticisms, opinions, and issues) and organize them into an actionable plan. This is where an affinity diagram can offer the practicing marketer a base-level way to organize these large groups of data into groupings based on their natural relationships. This tool is very popular for brainstorming, but can also provide value by providing the first step in making sense of the volumes of information you may have collected. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.